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MEET THE TEAM

The Founder

Andrew Smalley - Founder and CEO

​Andrew has done a lot of stuff. He's managed and directed a bunch of regional and national companies, produced and directed two music festivals, been executive producer of three fashion shows, served as a NED on several boards, and has given lots of lectures, talks and seminars. He founded Systemic Creative in 2016.

He's currently developing Systemic Research with a crack team of biophysicists at Lancaster University and delivering our Organisational Development Programme.

When he's not doing all that, you'll find him in mountains, forests or deserts on some sort of expedition, usually bike-related.

Find out more about Andrew's founder story here.

Andrew
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The Engager

Rebecca Witcombe - Community Director

​Rebecca has an extraordinary ability to get people to do things. She has a couple of decades of experience of managing community projects and teams in the Lancashire Wildlife Trust and TCV, along with leading international conservation projects in the USA and Iceland. She brings all of that to help us in our engagement and strategic activities. She's a non-exec at Systemic Creative, but as the most natural leader we've ever met, her advice and support are invaluable.

When she's not people-ing, she'll be on her bike, on a greenway, or up a mountain.

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The Researcher

Ellie Glaister - Researcher and Consultant

Ellie is our resident polymath. She's primarily a doctoral researcher in biophysics with Systemic Research at Lancaster University, but she also supports Andrew on the consultancy team and is part of the Systemic Creative Science Communication Team on YouTube.

Phew. She's a bit of a hero!

Ellie supports clients with research, data analysis, document preparation and editing. Her attention to detail is legendary!

When she's not intently processing complex information of one form or another, she plays football, crochets, goes to the gym and drinks lots of coffee.

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The Mentor

Joe Horne - Business Coach

Multiple entrepreneur Joe specialises in supporting early stage businesses with fundraising, strategy, operations and leadership. He's a man who gets stuff done and will support you to do the same. If accountability is your thing and you haven't got through that list before your holiday, Joe will turn up at your sun lounger with a laptop. Although to be fair, he'll probably also bring you a beer.​

He has a terrifying work ethic, but on the rare occasions he's not working up a project, he's a family man and loves having adventures with his kids.

Joe
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The Communicator

Eve Clulow - Science Communicator

​Eve is a physicist at the National Physical Laboratory (NPL) in the UK. She spends her days working on the measurement of time and frequency, but luckily for us, she also brings her eloquent and precise delivery of all things scientific to our YouTube channel. You can see her in action here.

Apart from being a professional nerd, Eve has interests in fashion, film and music. She indulges in the odd epic board game session and reps her Systemic Creative merch at the gym. 

Eve
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The Coder

Richard Horne - Tech Wizard

You may think Richard's job title here is a joke. It's not. Or at least that's how it seems to us. If you ask him "can you make X do Y?", the answer is always yes, and the solution always works. If he doesn't know how to do something, he just teaches himself. ​

Richard uses his 25 years of code and systems based problem-solving experience to support businesses with application inception and optimisation.

When not in the matrix, Richard enjoys kayaking the beautiful reservoirs of Yorkshire and wrangling his menace of a dog, Nadja.

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